Decoding the XXI Century’s Marketing Shift: An Agency Theory Framework
نویسندگان
چکیده
منابع مشابه
Decoding the XXI Century's Marketing Shift: An Agency Theory Framework
Since the beginning of the XXI century, marketing theory has moved through a series of epistemological shifts from modern positivism to postmodern constructivism. This has resulted in a series of changes to the main concepts of “traditional” marketing such as: market, product, customer, and value. These shifts can be better viewed under a social cybernetics approach such as agency theory. This ...
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ژورنال
عنوان ژورنال: Systems
سال: 2016
ISSN: 2079-8954
DOI: 10.3390/systems4040035